Digital Concept Development

If you have an AP Degree in Design, Technology and Business, Multimedia Design, Marketing Management, E-design or Computer Science, you are qualified to study the top-up programme in Digital Concept Development.

In this study programme you will achieve knowledge, skills and competences in strategic, operational and business-oriented aspects of digital concept development based on the client, the user context and the technology. You learn to develop concepts that combine different disciplines such as communication and marketing, concept and business development, user understanding, technology understanding and project management.

Graduates of Digital Concept Development will fit into businesses that work with or are in need of the conceptual and user-oriented perspective to create value within e-commerce and user experience design. Examples of these could be advertising, design, and web agencies as well as communication and marketing departments in businesses, institutions and organisations.