Semesters and ECTS

Apart from compulsory subjects, the programme offers lines of specialisations, letting you tailor your education

In the first semester, you will have six compulsory subjects, and in the second semester you will have two compulsory subjects and two lines of specialisation. The final, third semester covers a work placement and the bachelor project.

Programme structure 

Subjects and modules are interwoven so that the students learn to apply all their skills and competences to a complex set of problems and not only on isolated single subject problems.

Incoming students therefore have to follow all activities of a semester, meaning they have to follow all 30 ECTS of one semester - students cannot be exempt from single subjects or mix subjects from different courses and different semesters.

The programme equals a total of 90 ECTS credits.

First semester

Concept and business development
Type: Compulsory
Workload: 10 ECTS
Examination: Portfolio exam 1st semester

The student must learn to develop digital concepts that create value for both sender and receiver and are based on the student’s understanding of business. The teaching focuses on improving existing concepts and developing new concepts and solutions for businesses and organisations as well as solutions relating to local and international digital commerce, digital design, digital marketing and digital communication.

Project management A
Type: Compulsory
Workload: 5 ECTS
Examination: Portfolio exam 1st semester

The student must learn to form part of a project team that develops and implements concepts and communication solutions, including performing in a project management role. The student must learn to assess and choose the most appropriate method under the circumstances.

User surveys and methodology
Type: Compulsory
Workload: 5 ECTS
Examination: Portfolio exam 1st semester

The student must acquire an understanding of the concept and use of user surveys. The student must be able to carry out formative and summative user surveys of experience and behaviour, in other words performing surveys early in the development process and of the final concept. The student must be capable of evaluating formative and summative surveys and the suitability of different methods and determine how changes to information architecture and design can optimise user experience.

Understanding technology
Type: Compulsory
Workload: 5 ECTS
Examination: Portfolio exam 1st semester

The student must be able to independently reflect on and understand the interplay between man, society, digital media and technological development on the basis of relevant theories, methods and analyses. The student must be able to use this knowledge strategically and creatively to develop cross-disciplinary digital concepts across different media and platforms, both locally and globally. In addition, the student must have broad insight into the most important trends within technological development, methods and theories that influence cross-disciplinary concept development.

Theory of science
Type: Compulsory
Workload: 5 ECTS
Compulsory prerequisite: Written assignment
Examination: Portfolio exam 1st semester

The student must acquire an understanding of different schools of thought within the theory of science and understand how knowledge is created. This is achieved through an understanding of the theory of science and methodology and through knowledge of basic scientific methods and the ability to apply quantitative and qualitative study methods to the theory of science and methodology.

 

Second semester

Communication and marketing
Type: Compulsory
Workload: 10 ECTS
Examination: Portfolio exam 2nd semester

The student must learn to analyse, develop and implement marketing concepts in companies and organisations that are capable of attracting, converting and keeping users/customers in the most effective manner. The student must learn to develop digital concepts for companies and organisations in local and international markets based on communication strategies.

Project management B
Type: Compulsory
Workload: 5 ECTS
Examination: Portfolio exam 2nd semester

The student must learn to handle complex project management tasks. The student must become capable of assessing and choosing the right method in the light of available project finances. The student must learn to be an active player in negotiations and be capable of prioritising resources so as to achieve the best possible quality in the project.

Digital commerce
Type: Compulsory
Workload: 15 ECTS
Examination: Portfolio exam 2nd semester

The student must learn to develop concepts for digital commerce and service platforms and create or further develop relevant channels of communication. The focus is on the overall concept and involves strategic considerations, optimisation and management of solutions.

Digital design
Type: Compulsory
Workload: 15 ECTS
Examination: Portfolio exam 2nd semester

The student must learn to develop strategically based digital concepts for companies and organisations in local and international markets.

 

Third semester

Internship
Type: Compulsory
Workload: 15 ECTS
Examination: Internship exam 3rd semester

The student must learn standards and guidelines for handling tasks in a professional environment on behalf of a company or organisation through participation.

Final bachelor project
Type: Compulsory
Workload: 15 ECTS
Examination: Final exam 3rd semester

The student must specialise by performing project work within a defined area of concept development in collaboration with a company or organisation.

Contact Student Advisor

Birgitte Kjølner Hansen
Student Advisor

+45 72 69 15 44
bip@ucn.dk

Entry Requirements - Danish B and C Level

Specific requirements and selection criteria

International office

Admission
- How to apply