Structure and content

Exchange: Digital Concept Development

Exchange possibilities

Currently there are no selected semesters officially open for exchange in the Top-up degree programme in Digital Concept Development. However, it might be possible to study with us based on individual agreements.

Do not hesitate to contact us, if you see a semester or subject of interest in this programme.

Full programme and curriculum

Semester 1
Start of term: September
Total ECTS: 30
Concept development and value creation: 10 ECTS
User surveys and methods: 5 ECTS
Understanding of technology: 5 ECTS
Project Management: 5 ECTS
Philosophy of science: 5 ECTS

Semester 1 comprises compulsory subjects that will provide you with the concept mindset. Our starting point for concept development is design thinking. User orientation is what makes the difference when you have to develop a value-generating solution.

The purpose of the semester is to introduce you to multi-disciplinary digital concept development. You will learn to develop value-generating concepts for end-users. You may collaborate with businesses or organisations, but you may also do in-depth work researching user insights and concept development to find new solutions that will satisfy user needs and not least business needs.

Focus will be on:

  • Concept development across platforms
  • Understanding of how technology enables problem-free user experiences
  • Scientifically-based development and testing of solutions and concepts
  • Business understanding, where you will work based on the possibilities you see in relation to business models and revenue models to ensure that your arguments for concept solutions are based on sound finances.
  • Project control and management of team-driven digital concept development
Semester 2
Start of term: February
Total ECTS: 30

The module in semester 2 is made up of:

Digital marketing: 10 ECTS

The local elements in semester 2 are made up of:

E-commerce: 20 ECTS
Digital design: 20 ECTS

The second semester comprises a compulsory subject as well as local elements that will take you further into your profile in either e-commerce or digital design.

The purpose of the semester is to give you the opportunity to specialise in digital concept development. The semester has compulsory modules (10 ECTS) as well as two local elements which you must choose between (20 ECTS). We aim for professional specialisation and in-depth study.

Important information

You must choose your profile either in e-commerce or digital design when you start your studies in semester 1, but during compulsory elements, you will be working together with students from both profiles. In the second semester, you will work more in depth with your chosen profile.

If you wish to change your specialisation, you must apply for and be granted exemption.

Semester 3
Start of term: September
Total ECTS: 30
Internship: 15 ECTS
Bachelor’s degree project: 15 ECTS

The final and conclusive semester which covers an internship and your bachelor's degree project.

The purpose of this semester is to specialise your skills in relation to building a profile relevant for a particular business. You will do this partially through your internship where you will be joining a professional environment, and partially through your bachelor's degree project which may be based on your internship experience.

The internship takes place immediately before the bachelor's degree project.

Real-life user cases will challenge you

In the Digital Concept Development Programme, you will be working on user-oriented cases. Your cases will be based on a complex of themes or a collaborative effort with a specific client. Most importantly, you must focus on working with your users and their issues. The user-oriented focus will very often prove to be a great change in the way you work.

Project work is pivotal in each semester

In each semester you will be working on a major project across all the interlinked subjects.

Evaluations and exams

You can find information about the specific exams in each semester in the programme's full curriculum.

As an exchange student you will need to take all exams that are planned during the semester on the same terms as students following the full-degree programme. You can find more information in our examination regulations.

In Denmark students are evaluated on the basis of a 7-point grading scale. Learn more about the Danish grading system and how it translates

Academic life at UCN

Primarily class-based teaching with close connections

At UCN, you will spend more time in class rooms with your own class, than you will in large auditoriums. This means that there is time for you, for dialogue and for building better connections with your class mates and lecturer.

You will experience many different forms of teaching and learning such as whole-class instruction, group work, self-study, project case work, visits from guest lecturers and speakers and various excursions. 

You will be on campus (nearly) every day

When you are not having classes, you will often be on campus doing group work or participating in different activities.

Teaching that focuses on real life

At UCN, you will meet an academic environment that focuses on introducing you to the real world. Not only are internships/placements/practices an integrated part of all our full-degree programmes, but in addition you will be presented with practice-related cases and projects simulating reality. This may take place as collaboration with companies and institutions or in labs/class-rooms where you can experiment and practice your subject-related skills.

Our learning approach

We always combine theory with practice. We call it Reflective Practice-based Learning. Read more about UCN's learning approach.


Janni Østergaard Nielsen
International Coordinator
Business and Technology programmes
+45 72 69 13 56