About the programme

Read about the programme structure, themes and subjects on the International Sales and Marketing programme

Programme structure

Since this is a top-up programme to the Marketing Management programme, the Professional Bachelor Degree in International Sales and Marketing is of 1.5 years’ duration distributed on three semesters:

  • 1st semester – The background for a company’s sales 
  • 2nd semester – Business development in an international perspective 
  • 3rd semester – Internship and bachelor project

1st semester

On the first semester you will study the following subjects:

  • The customer as the starting point
  • Industry and competitors  
  • Innovation

Furthermore, you will also study methodology and theory of science.

2nd semester

The themes on the second semester are:

  • Developing the sales base
  • The tactical and operational sales performance
  • Implementation and follow-up

Furthermore you will follow one elective under the supervision of UCN lecturers.

3rd semester

On the third semester you will go on an 3-month internship in a company in Denmark or abroad. This will give you the opportunity to try out theory in practice.

The semester is concluded with a bachelor project based on a practise-oriented problem and prepared in collaboration with a relevant company or business.

AP, Bachelor’s and Top-up degrees

Learn about what makes an AP degree, a Bachelor’s degree or a Top-up degree a flexible and relevant education for you.

If you need help choosing a degree or a specific programme at UCN, you are welcome to contact the local student advisor.

Contact Student Advisor

Louise Esko
Student Advisor

+45 72 69 14 45

Entry Requirements - Danish B and C Level

Specific requirements and selection criteria

International office

- How to apply