Exchange and ECTS
Learn about the subjects and ECTS credits on the International Sales and Marketing programme
Programme structure
Subjects and modules are interwoven so that the students learn to apply all their skills and competences on a complex set of problems and not only on isolated single subject problems.
Incoming students therefore have to follow all activities of a semester, meaning they have to follow all 30 ECTS of one semester - students cannot be exempt from single subjects or mix subjects from different courses and different semesters.
The programme equals a total of 90 ECTS credits.
1st semester
Theme 1: The company’s strategic basis (business model)
- Marketing: 2,5 ECTS
- Organization/SCM: 2,0 ECTS
- Economics: 2,0 ECTS
- Law: 1,0 ECTS
- Methodology: 2,5 ECTS
Theme 2: Customer focus
- Marketing: 9,0 ECTS
- Organization/SCM: 3,5 ECTS
- Economics: 3,0 ECTS
- Law: 3,0 ECTS
- Methodology: 1,5 ECTS
2nd semester
Theme 3: Sectors and competitors
- Marketing: 2,0 ECTS
- Organization/SCM: 1,0 ECTS
- Economics: 1,0 ECTS
- Law: 0,5 ECTS
- Methodology: 0,5 ECTS
Theme 4: Sales management and the company’s sales development
- Marketing: 4,0 ECTS
- Organization/SCM: 3,5 ECTS
- Economics: 1,5 ECTS
- Law: 0,5 ECTS
- Methodology: 0,5 ECTS
Electives 10 ECTS (one choice)
- Emerging Markets
- Digital Marketing
- Procurement and negotiation
- Project management and project sales
Self-organized Elective: 5 ECTS
3rd semester
Internship
- 15 ECTS
Bachelor thesis
- 15 ECTS
Total: 30 ECTS
