Semesters and ECTS

Learn about the subjects and ECTS credits on the Marketing Management programme

Programme structure  

Subjects and modules are interwoven so that the students learn to apply all their skills and competences on a complex set of problems and not only on isolated single subject problems.

Incoming students therefore have to follow all activities of a semester, meaning they have to follow all 30 ECTS of one semester - students cannot be exempt from single subjects or mix subjects from different courses and different semesters.

Find more information in the catalogue of electives.

The programme equals a total of 120 ECTS credits.

1st semester

Theme 1 - Business understanding (10 ETCS)

  • International marketing
  • Economics
  • Organisation and supply chain management
  • Business law

Theme 2 - Market understanding and Market analysis (20 ETCS)

  • International marketing
  • Economics
  • Organisation and supply chain management
  • Business law
  • Data analysis 

Total ECTS

  • International marketing: 7 ECTS
  • Economics: 6 ECTS
  • Organisation and supply chain management: 8 ECTS
  • Business law: 3 ECTS
  • Data analysis: 6 ECTS

Total: 30 ECTS

2nd semester

Theme 3 - Marketing plan – Strategic, tactical and operational (30 ECTS)

  • International marketing
  • Economics
  • Organisation and supply chain management
  • Sales
  • Market communication
  • Business law

Total ECTS

  • International marketing: 8 ECTS
  • Economics: 9 ECTS
  • Organisation and supply chain management: 2 ECTS
  • Sales: 4 ECTS
  • Market communication: 5 ECTS
  • Business law: 2 ECTS


Total: 30 ECTS

3rd semester

Theme 4 – Internationalisation (10 ECTS)

  • International marketing
  • Economics
  • Market communication

Elective educational components (20 ECTS)

Total ECTS

  • International marketing: 4 ECTS
  • Economics: 5 ECTS
  • Market communication: 1 ECTS
  • Elective educational components: 20 ECTS                    

Total: 30 ECTS

Stay abroad
During the third semester you can expect a study trip abroad, for which the student are to pay themselves. The costs for this are estimated to 10.000 DKR. Grants can be sought.

4th semester
  • Internship
  • Final degree project

Total ECTS

  • Internship: 15 ECTS
  • Final degree project: 15 ECTS

Total: 30 ECTS

Student Advisor

Diana Thougaard Nielsen
Student Advisor

+45 72 69 16 45
dtp@ucn.dk

Meet by appointment.