Structure and content

Exchange: Marketing Management


You will study a full semester

In this programme you may choose from a list of semesters. You will need to follow the full semester and obtain the 30 ECTS that the semester offers.

It is not possible to mix courses from different semesters and different programmes or to be exempt from single subjects. This is because all our subjects and modules are interwoven. This way you will learn to apply all your skills and competences to solve more complex problems.


Semesters currently open for exchange
 

Fall semester 2022

Semester 3
Available: Fall semester 2022
Start of term: September
Total ECTS: 30

Semester 3 features one subject element that will supply you with knowledge of some core areas. In addition, you must choose two electives. The electives that are available to students will vary from year to year. They can be found in the curriculum.

Internationalisation

Marketing: 4 ECTS
Economics: 5 ECTS
Marketing communication: 1 ECTS

Electives

Elective: 10 ECTS
Elective: 10 ECTS

Full programme and curriculum

If you wish to join other semesters or subjects than the ones currently open for exchange, it might be possible based on individual agreements. Do not hesitate to contact us.

Semester 1
Start of term: September
Total ECTS: 30

Semester 1 features three subject elements that will supply you with knowledge of core areas.

Business understanding

Marketing: 2 ECTS
Economics: 3 ECTS
Organisation and Supply Chain Management: 4 ECTS
Business Law: 1 ECTS

Market understanding

Marketing: 5 ECTS
Economics: 2 ECTS
Organisation and Supply Chain Management: 2 ECTS
Business Law: 1 ECTS

Market analysis

Marketing: 6 ECTS
Economics: 1 ECTS
Organisation and Supply Chain Management: 2 ECTS
Business Law: 1 ECTS
Semester 2
Start of term: February
Total ECTS: 30

Semester 2 features two subject elements that will supply you with knowledge of core areas.

The Marketing Plan – strategy and tactics

Marketing: 6 ECTS
Economics: 6 ECTS
Organisation and Supply Chain Management: 2 ECTS
Business Law: 2 ECTS
Selling 1: 1 ECTS
Marketing communication: 3 ECTS

The marketing plan – implementation

Marketing: 2 ECTS
Economics: 3 ECTS
Selling 3: 1 ECTS
Marketing communication: 2 ECTS
Semester 3
Start of term: September
Total ECTS: 30

Semester 3 features one subject element that will supply you with knowledge of some core areas. In addition, you must choose two electives. The electives that are available to students will vary from year to year. They can be found in the curriculum.

Internationalisation

Marketing: 4 ECTS
Economics: 5 ECTS
Marketing communication: 1 ECTS

Electives

Elective: 10 ECTS
Elective: 10 ECTS
Semester 4
Start of term: February
Total ECTS: 30

In the last semester, you will be going on your internship and writing up your final degree project.

Internship: 15 ECTS
Final degree project: 15 ECT

You will be working across disciplines

All subjects relate to each other, and you will find that something you learned in one subject can be applied in other subjects. You will also be writing cross-disciplinary projects for which you will be drawing on knowledge from several of your subjects.


Evaluations and exams

You can find information about the specific exams in each semester in the programme's full curriculum.

As an exchange student you will need to take all exams that are planned during the semester on the same terms as students following the full-degree programme. You can find more information in our examination regulations.

In Denmark students are evaluated on the basis of a 7-point grading scale. Learn more about the Danish grading system and how it translates


Academic life at UCN


Primarily class-based teaching with close connections

At UCN, you will spend more time in class rooms with your own class, than you will in large auditoriums. This means that there is time for you, for dialogue and for building better connections with your class mates and lecturer.

You will experience many different forms of teaching and learning such as whole-class instruction, group work, self-study, project case work, visits from guest lecturers and speakers and various excursions. 

You will be on campus (nearly) every day

When you are not having classes, you will often be on campus doing group work or participating in different activities.

Teaching that focuses on real life

At UCN, you will meet an academic environment that focuses on introducing you to the real world. Not only are internships/placements/practices an intergrated part of all our full-degree programmes, but in addition you will be presented with practice-related cases and projects simulating reality. This may take place as collaboration with companies and institutions or in labs/class-rooms where you can experiment and practice your subject-related skills.

Our learning approach

We always combine theory with practice. We call it Reflective Practice-based Learning. Read more about UCN's learning approach.

Contact

Janni Østergaard Nielsen
International Coordinator
Business programmes
+45 72 69 13 56
jaon@ucn.dk