About the programme

As it is UCN's aim to provide real life education, our teaching and learning activities and assignments are orientated towards practice

The Natural and Cultural Heritage Management programme is a 3-year full-time study programme worth 180 ECTS credits which comprises the following:

  • A common part featuring compulsory course units
  • An internship
  • An elective educational component
  • A bachelor’s degree project

For the first two years of the programme, each semester has its own theme associated with four course units while the final year features other activities.

Find in-depth descriptions of the course units in the curriculum.

Modular structure for the first two years:

First semester theme
  • Natural and cultural heritage management from a professional perspective
  • Understanding of nature, in particular ecology, natural heritage management and physical geography
  • Cultural understanding and analysis
  • Communication theory
  • Experience economy
Second semester theme
  • Professional communication in practice
  • Nature experiences, outdoor pursuits and the human body and health
  • Cultural experiences and cultural institutions
  • Communication planning
  • Experience industries
Third semester theme
  • Communicating experiences in an intercultural context
  • Communication in practice
  • Cultural tourism, destination branding and cultural training
  • Experience design and innovation
  • Organisation theory
Fourth semester theme
  • Strategy and management in communication projects
  • Intrapreneurship and entrepreneurship
  • Business development
  • Project management and project control
  • Branding and marketing strategies
  • Study abroad opportunity
Fifth semester
  • Internship: twenty-week internship spent in Denmark or abroad
Sixth semester
  • Bachelor's degree project

Teaching and learning activities and our learning approach

The teaching and learning activities for the Natural and Cultural Heritage Management programme are a combination of class lectures, group work and project work that provide a solid basis for interaction between you, your fellow students and lecturers.

As it is UCN's aim to provide real life education, our teaching and learning activities and assignments are orientated towards practice to give you practical competencies and enable you to translate theory into practical solutions.

We apply a learning approach called Reflective Practice-based Learning, which, as the name indicates, is based on three fundamental elements:

  • Reflection
  • Practice
  • Learning

You should be able to reflect on your own practice and be able to find new solutions.

In practice you will learn to relate theoretical skills to the assignments you will be faced with in your future professional life.

Teaching and learning activities are also practice-related to let you expand your knowledge and develop your professional skills and competencies.

Course units are delivered in English and exams are also conducted in English.

All books and learning materials are in English.

The Natural and Cultural Heritage Management programme is a full-time study programme averaging 43 hours per week, but like most other higher education programmes this does not mean that there are 43 hours of teaching activities per week.

When there are no teaching activities, you are responsible for your own learning. This means that students spend the remaining time actively acquiring knowledge by reading the suggested reading materials to meet the learning objectives of each individual course unit and by doing project work.

AP, Bachelor’s and Top-up degrees

Learn about what makes an AP degree, a Bachelor’s degree or a Top-up degree a flexible and relevant education for you.

If you need help choosing a degree or a specific programme at UCN, you are welcome to contact the local student advisor.

Contact

Lars Olsen
Student Advisor

+45 72 69 13 95
laol@ucn.dk
Maria Boel Klok Gudiksen
Study Coordinator - Hjørring

+45 72 69 06 86
mbs@ucn.dkl

Entry Requirements - Danish B and C Level

Specific requirements and selection criteria

International office

IT Helpdesk

Admission
- How to apply