Structure and content

Exchange: Service, Hospitality and Tourism Management

Exchange possibilities

Currently there are no selected semesters officially open for exchange in the Academy profession degree programme in Service, Hospitality and Tourism Management. However, it might be possible to study with us based on individual agreements.

Do not hesitate to contact us, if you see a semester or subject of interest in this programme.

Full programme and curriculum

Semester 1
Start of term: September
Total ECTS: 25
Services & Experiences: 15 ECTS
Local subject element: 10 ECTS
Extra (elective): 5 ECTS

This semester will take you through a number of cross-disciplinary subjects within the above mentioned topics.

Semester 2
Start of term: February
Total ECTS: 30
Cooperation & Relations: 15 ECTS
Business understanding: 15 ECTS  
Extra (elective): 5 ECTS

This semester will take you through a number of cross-disciplinary subjects within the above mentioned topics.

Semester 3
Start of term: August
Total ECTS: 27,5
Internship 13 weeks: 15 ECTS
Electives: 5 ECTS
Business development: 7,5 ECTS

This semester, you will be going on a 13-week internship in the real world to try out your skills in practice. Furthermore, you will be completing a few subjects. This semester is connected with the 4th semester.

Semester 4
Start of term: February
Total ECTS: 32,5
Business development: 17,5 ECTS
Exam project: 15 ECTS

This semester is connected with the 3rd semester.

Choose among three specialisms

Choose between three different specialisms. With your specialism, you will gain more in-depth insight into one of the three following industries:

Hotel & restaurant management

Here you will learn about hotel and restaurant industry practices that have the guest at the centre, and it also concerns the role of individual hotels and restaurants in the industry.

You will focus on learning how to optimise products and services in the industry to keep you up to speed on consumers and trends. You will also learn the industry lingo so you can take part in discussions on e.g. price determination and optimising.

Teaching and learning activities are composed of whole-class instruction on campus, but also take place in ‘real life’. The programme has agreements with a range of hotels that allows us to move classes to their settings, and group work can be carried out in two specific hotels in town. We use online simulation tools from recognised international businesses where groups students will have the opportunity to act as hotel managers and run a virtual hotel or restaurant.

Tourism management

You will be learning tourism practices focusing on the destination as well as individual tourism businesses’ role in the value chain.

For instance, you will learn to collect data, to do analyses and use them as your basis for making new product suggestions or for improving existing services and products.

The course of study is in close cooperation with the tourism industry to allow you to connect theory and practice. Previously, our students have conducted surveys for local and national tourism organisations, developed new concepts and input for industry players and worked directly with businesses in the industry on the identification of target groups and their needs, for example.

Sport & event management

You will be learning the practices of the event industry in order to join others on the development, planning and implementation of small and medium-sized events.

You will learn how to work with target groups, fundraising, economics, volunteers, sustainability, marketing, risks/law and digital planning.

The programme is a combination of whole-class instruction, company visits and practical learning in collaboration with real life. You will be working on concrete cases in collaboration with private and public players in the industry, Aalborg Municipality and their event department, among others, where you will be able to try out your theoretical knowledge in practice. Furthermore, you will be collaborating with regional sport clubs and event organisers on sponsorship activation and event development and more.

Project work is pivotal in each semester

In each semester you will be working on a major project across all the interlinked subjects.

Evaluations and exams

You can find information about the specific exams in each semester in the programme's full curriculum.

As an exchange student you will need to take all exams that are planned during the semester on the same terms as students following the full-degree programme. You can find more information in our examination regulations.

In Denmark students are evaluated on the basis of a 7-point grading scale. Learn more about the Danish grading system and how it translates

Academic life at UCN

Primarily class-based teaching with close connections

At UCN, you will spend more time in class rooms with your own class, than you will in large auditoriums. This means that there is time for you, for dialogue and for building better connections with your class mates and lecturer.

You will experience many different forms of teaching and learning such as whole-class instruction, group work, self-study, project case work, visits from guest lecturers and speakers and various excursions. 

You will be on campus (nearly) every day

When you are not having classes, you will often be on campus doing group work or participating in different activities.

Teaching that focuses on real life

At UCN, you will meet an academic environment that focuses on introducing you to the real world. Not only are internships/placements/practices an integrated part of all our full-degree programmes, but in addition you will be presented with practice-related cases and projects simulating reality. This may take place as collaboration with companies and institutions or in labs/class-rooms where you can experiment and practice your subject-related skills.

Our learning approach

We always combine theory with practice. We call it Reflective Practice-based Learning. Read more about UCN's learning approach.


Janni Østergaard Nielsen
International Coordinator
Business and Technology programmes
+45 72 69 13 56