Structure and content

Exchange: Sport Management

Exchange possibilities

Currently there are no selected semesters officially open for exchange in the Top-up degree programme in Sport Management. However, it might be possible to study with us based on individual agreements.

Do not hesitate to contact us, if you see a semester or subject of interest in this programme.

Full programme and curriculum

Semester 1
Start of term: September
Total ECTS: 30

In semester 1 you will delve into these themes and self-organised electives:

Theme 1 – The sport industry

The industry: 4 ECTS
Legislation: 2 ECTS
Leadership: 1 ECTS 
Economics: 1 ECTS
Marketing: 1 ECTS 
Scientific Method: 1 ECTS

Theme 2 – The sports consumer and the sports product

Marketing: 5 ECTS
Selling: 2 ECTS
Law: 1 ECTS  
Economics: 1 ECTS
Scientific method: 1 ECTS

Self-organised elective

Sport governance: 5 ECTS
User-driven concept development: 5 ECTS
Semester 2
Start of term: February
Total ECTS: 30

In semester 2, you will delve into these themes and electives:

Theme 3 – Sustainable business operations

Economics: 5 ECTS
Marketing: 1 ECTS
Management: 4 ECTS

Theme 4 – Strategic value creation

Marketing: 1 ECTS
Economics: 2 ECTS
Management/strategy: 6 ECTS
Scientific method: 1 ECTS

Elective (2 electives each worth 5 ECTS)

Event management
Social media and digital promotion
Business analytics 
Hospitality and tourism in Sport
Semester 3
Start of term: September
Total ECTS: 30
Internship: 15 ECTS
Bachelor’s degree project: 15 ECTS

The bachelor's degree project gives you the opportunity to demonstrate your achieved methodical, analytical and theoretical skills in relation to a sport, event and leisure organisation or business in Denmark or abroad.

Project work is pivotal in each semester

In each semester you will be working on a major project across all the interlinked subjects.

Evaluations and exams

You can find information about the specific exams in each semester in the programme's full curriculum.

As an exchange student you will need to take all exams that are planned during the semester on the same terms as students following the full-degree programme. You can find more information in our examination regulations.

In Denmark students are evaluated on the basis of a 7-point grading scale. Learn more about the Danish grading system and how it translates

Academic life at UCN

Primarily class-based teaching with close connections

At UCN, you will spend more time in class rooms with your own class, than you will in large auditoriums. This means that there is time for you, for dialogue and for building better connections with your class mates and lecturer.

You will experience many different forms of teaching and learning such as whole-class instruction, group work, self-study, project case work, visits from guest lecturers and speakers and various excursions. 

You will be on campus (nearly) every day

When you are not having classes, you will often be on campus doing group work or participating in different activities.

Teaching that focuses on real life

At UCN, you will meet an academic environment that focuses on introducing you to the real world. Not only are internships/placements/practices an integrated part of all our full-degree programmes, but in addition you will be presented with practice-related cases and projects simulating reality. This may take place as collaboration with companies and institutions or in labs/class-rooms where you can experiment and practice your subject-related skills.

Our learning approach

We always combine theory with practice. We call it Reflective Practice-based Learning. Read more about UCN's learning approach.


Janni Østergaard Nielsen
International Coordinator
Business and Technology programmes
+45 72 69 13 56